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The 9 Best Drugstore Mascaras of 2025, Tested and Reviewed by Editors

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. While everyone deserves the occasional luxury beauty splurge, true makeup lovers know that drugstore mascaras are the heavy-weight champions of affordable beauty products: deserving of top-shelf space in your bathroom. The best drugstore mascaras, which start as low as $4 and top off around $20, come in an abundance of cutting-edge formulas that lengthen, curl, and lift the lashes. In terms of wand types, these range from fluffy brushes to spindly silicone bristles for different lash effects. These days, you can find completely vegan and clean mascaras from brands like Covergirl that don’t skimp on the drama, and the market is also chock-full of tubing mascaras that grant covetable results while going easy on your wallet. One thing to note while embarking on your drugstore mascara shopping? Not all tubes are created equal. “Think about what you want the finish to look like and what your goals are for your lashes,” says celebrity makeup artist Katie Mellinger, who’s painted the faces of A-listers like Sofia Coppola, Chloë Sevigny, and Emma Watson. “For example, L’Oreal Paris’ Voluminous Original Mascara is going to

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