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The 9 Best Drugstore Mascaras of 2025, Tested and Reviewed by Editors

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. While everyone deserves the occasional luxury beauty splurge, true makeup lovers know that drugstore mascaras are the heavy-weight champions of affordable beauty products: deserving of top-shelf space in your bathroom. The best drugstore mascaras, which start as low as $4 and top off around $20, come in an abundance of cutting-edge formulas that lengthen, curl, and lift the lashes. In terms of wand types, these range from fluffy brushes to spindly silicone bristles for different lash effects. These days, you can find completely vegan and clean mascaras from brands like Covergirl that don’t skimp on the drama, and the market is also chock-full of tubing mascaras that grant covetable results while going easy on your wallet. One thing to note while embarking on your drugstore mascara shopping? Not all tubes are created equal. “Think about what you want the f...
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Time100 Next Draws Tate McRae, Teyana Taylor, Jonathan Bailey and More

For the crowd gathered inside Current at Chelsea Piers on Thursday night, time was on their side. Time Magazine was honoring the 2025 edition of its Time 100 Next List, which highlights emerging and influential voices across entertainment, science, tech, business and government. The room was packed with honorees including young Polymarket founder Shayne Coplan, musician Tate McRae, actress Teyana Taylor, “KPop Demon Hunters” director Maggie Kang, New Zealand politician Hana-Rawhiti Maipi-Clarke and Sudanese activist Emtithal Mahmoud, who performed a poem mid-dinner. “ I just feel really proud and happy to be on this list,” said “Sinners” star Miles Caton early in the evening. The film was released in April, and has remained one of the year’s buzziest films heading into awards season. “People resonated with it in so many different ways,” said Caton, nodding to the conversation around the movie. “I think we did what was meant to be done.” “I mean, to be in a room filled with so many infl...
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‘Hulaween’ Host Busy Philipps Channeled Cher in ‘Moonstruck’ for Her New York-inspired Costume

The Friday before Halloween, Busy Philipps struck a familiar pose on the red carpet alongside Bette Midler. Both actresses were in character for Midler’s annual Hulaween costume benefit for the New York Restoration Project: Philipps as Loretta from “Moonstruck,” and Midler as a Crocs-wearing gardener. This year’s gala honored Midler for her dedication to the nonprofit, which she founded 30 years ago to maintain and sustain public green spaces across New York. Andy Cohen and Studios Architecture were also honored. “As a little girl who always felt like I was too much, Bette Midler was my idol,” said Philipps, who served as the event host. “Just being in her orbit is the most incredible thing — and to be there to honor her on the 30th anniversary of this incredible organization that she founded.” Guests included Martha Stewart, Michael Kors and Lance Le Pere, Sandra Bernhardt, Shoshana Bean, Ben Platt and Noah Galvin, and Marisha Wallace. The theme of this year’s Hulaween was “New York, ...
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Michelle Obama’s New Style Book Just Dropped, and It’s Already an Amazon Bestseller — Pre-Order Here

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Michelle Obama’s style has been scrutinized in countless op-eds and social-media deep dives since she first entered the public eye in 2008. Almost two decades later, the former First Lady is rewriting the narrative in her own words. “During our family’s time in the White House, the way I looked was constantly being dissected — what I wore, how my hair was styled,” the lawyer, mother, wife, and self-proclaimed “hugger-in-chief” shares in a recent Instagram post. “For a while now, I’ve been wanting to reclaim more of that story.” The result? None other than a new book to add to her roster of bestselling works, including the hit memoir “Becoming” and “American Grown,” which details the rich and delicious history of the White House Kitchen Garden. Titled “The Look,” it officially hits shelves on November 4, but you can already pre-order the hardcover (for 35 ...
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Walmart and TalkShopLive Put K-Beauty Front and Center in Their Latest Livestream — Here Are the Skin Care Bestsellers We’re Shopping

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Once considered niche and a rarity on the U.S. market, K-beauty is now one of the hottest beauty categories of 2025, with TikTok-viral products from snail-mucin serums to sheet masks dominating the skin care zeitgeist — especially after the rise (and continued relevance) of the “glass skin” trend. Tapping into this consumer demand for all things K-beauty, Walmart and the live commerce platform TalkShopLive teamed up on October 28 for a special livestream that thrust the former’s bestselling K-beauty offerings into the spotlight. explore premium k-beauty at walmart The livestream was hosted by popular beauty creator Aylen Park and her mom Sonia Lee, who are known for making content together that generates hundreds of thousands of likes on the regular (with many videos centering on the regimens behind Lee’s healthy, glowy, and youthful-looking skin). Th...
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Cher, Venus Williams and Elizabeth Olsen Lead Hollywood’s Dazzling Turnout for Swarovski’s Masters of Light

It was a black and white brigade at the Swarovski Masters of Light celebration on Tuesday night in Los Angeles. A bevy of high-profile stars attended the event, celebrating 130 years of the jewelry, watches and crystal decorations label’s creative hub in the heart of Hollywood. Cher brought a pop punk edge to the evening in her all-black look with crystal embellishments, while Venus Williams opted for suited styling in black and white. WWD breaks down those looks and more celebrity style moments ahead. Venus Williams Venus Williams at Swarovski Masters of Light on Oct. 28 in Los Angeles. Gilbert Flores Williams’ suited styling brought a dapper energy to the function. The venerated tennis player and Grand Slam champion wore a black suit with white accented elements throughout, including silky lapels, cuffs and lines running down the side of her trousers. A single-breasted button, also in white, capped off the look. Williams accessorized with layers of Swarovski necklaces to complete her...
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How Jennifer Johnson Created Emma Stone’s Corporate Power Wardrobe in ‘Bugonia’ With McQueen, Louboutin and More

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “How do you reinterpret something that’s already been done?” That’s the question “Bugonia” costume designer Jennifer Johnson asked herself when she began working on the Yorgos Lanthimos film. Johnson is no stranger to contemporary costuming, having worked with Lanthimos on his previous, present-day set feature “Kinds of Kindness.” But “Bugonia” introduced new challenges. Johnson spoke with WWD about working on the director’s latest, starring Emma Stone, Jesse Plemons and Aidan Delbis. For Johnson, “Bugonia,” an English-language, contemporary reimagining of the 2003 South Korean film “Save the Green Planet!” by filmmaker Jang Joon-hwan, had to feel tangible. “It was really important for Yorgos that it feel more realistic initially; that we play it a little straight.” “Bugonia” follows conspiracy theorist Teddy and his cousin Don, played by Plemons...
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