Skip to main content

Influence Peddler: Can Anny Fan Make It in America?

SHANGHAI — Anny Fan wants to be the first homegrown Chinese influencer to make it in the U.S. Fan currently has 4 million followers on Weibo as well as more than 300,000 followers on WeChat, and has long-term partnerships with international fashion brands such as Louis Vuitton, Hermès, Chanel, Fendi, Tod’s, Bottega Veneta, Prada and Miu Miu in her home country of China. She has now signed a deal with Society Management, a talent management company specializing in fashion, beauty, pop culture and digital media, which represents the likes of Adriana Lima, Liu Wen and Kendall Jenner. The new signing with Society Management, and her plans to expand her sphere of influence to the U.S. market, is not only a milestone in her own career but also a big step for Chinese-born influencers, who have typically found it harder to forge an international following. China’s marketplace is highly segmented, with geographic regions varying widely in everything from average population age to climate to disposable income levels. It is a country bubbling with excitement, where the “China Dream” is quite possibly even more intoxicating than the “American Dream.” Fan’s personal brand plays into this. She trades in aspirational posts: a big city girl done good. “I am not

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2CFJf7M
Labels:

Comments

Post a Comment

Popular posts from this blog

Michael Urie Is in His Dreamy Era

“It’s been a dreamy couple of years,” says Michael Urie on a Friday afternoon phone call, just hours before a performance of his latest Broadway show “Once Upon a Mattress” at the Hudson Theatre. These dreamy years have also been busy ones for the star, who rose to fame for his role as Marc St. James on the sitcom “Ugly Betty.” Now, Urie stars in the hit Apple TV dramedy “Shrinking” alongside Harrison Ford and Jason Segel — season two premieres Oct. 16. He has also taken the stage by storm over the past couple of years, starring in Broadway’s revival of “Spamalot” and now the revival of “Once Upon a Mattress,” which also had a stint at New York City Center in the winter. While both shows feature Urie in showstopping musical numbers, he never considered himself to be “very musical.”  Michael Urie in “Once Upon a Mattress.” “Doing a musical at all, it’s still a pinch me thing,” he says. “I fell in love with theater because of musicals…[but singing] didn’t come naturally to me.”  Urie con
Post a Comment
Read more

Louise Redknapp wows fans with seductive lingerie snap

Louise Redknapp has wowed fans on social media. Credit: Getty The singer and songwriter has left fans gobsmacked with a gorgeous new snap that she posted to her social media. Taking to her Instagram account, Louise shared a striking photo with her nearly 700,000 followers that shows her modelling a set of barely there lingerie. Wearing a nudey peach lacy bra with a see-through mesh pair of matching briefs, the former Eternal singer lay on a hotel-style bed giving a sultry look to the camera. View this post on Instagram Saturday night out… just kidding I’m in my PJs 🤍 A post shared by Louise Redknapp (@louiseredknapp) on Nov 9, 2019 at 11:42am PST With muted smokey eye makeup and a subtle glow on her cheeks, the mum-of-two cut a seductive figure with her sultry getup. Joking in her caption that she was enjoying a night out earlier on in the weekend, the mum-of-two, who used to be married to former England footballer Jamie Redkn
Post a Comment
Read more

Olivia Attwood admits she did Love Island for fame as her name is thrown into the mix to replace Caroline Flack

She was with Chris Hughes for seven months after finding love on the show, but Olivia Attwood has revealed it wasn't love she was looking for on Love Island. The reality TV star – who has since appeared on TOWIE and Celebs Go Dating – has been the first to admit on Instagram that she went into the villa to get famous. Replying to a fan who suggested she went on the show for fame, Olivia candidly replied, “No s**t sherlock”. The revelation comes just days after her name was thrown into the mix to replace Caroline Flack on Love Island’s spin-off show, After Sun, following the news that Caroline was stepping down from series 6. READ MORE CELEBRITY NEWS An insider told Mail Online, “Olivia starred on Love Island in 2017 – she knows exactly what the Islanders will be going through. “Olivia has really proven herself as a TV star. Since making a name for herself she’s worked on a number of shows including Crackin’ On, Celebs Go Dating and TOWIE, as well as appearing as a guest
Post a Comment
Read more