Bobbi Brown remembers her first 1991 feature in WWD well — even without it being cast onto a large screen at the Rainbow Room in New York City’s Rockefeller Center during the 2024 Beauty Inc Awards ceremony. “I’ve always been someone who thought that makeup is really simple, and that anyone could do their own makeup — it’s about teaching them how to do it,” said the makeup artist, multibrand founder and, as of Wednesday, Pete Born Impact Award winner, in a fireside chat with Jenny B. Fine, editor in chief of Beauty Inc. This ethos didn’t just inform that debut lipstick collection Brown developed for her namesake brand in 1991 — which she sold to the EstĂ©e Lauder Cos. just four years later, marking the beauty giant’s first full acquisition — but also her second makeup brand, Jones Road, launched nearly three decades later and, now in its fifth year, on track to hit $150 million in annual sales. “I’m doing exactly what I want to be doing every day,” continued Brown, who has taken a strictly direct-to-consumer approach with Jones Road, soon to open its eighth store. “I love working, I love creating, I love curiosity, I love new
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