Saudi Arabia’s beauty sector is undergoing a transformation that is both commercially significant and culturally defining. What was once a fragmented landscape of small, founder‑led labels has rapidly evolved into one of the Middle East’s most dynamic consumer categories. And it’s a market that consumers, retailers and investors can no longer afford to overlook. With a young population, high per‑capita spending and a deep cultural connection to beauty and self‑expression, the kingdom is now cultivating a homegrown industry with global potential. At the center of this shift is a powerful trend: localization as a competitive advantage. Saudi beauty brands are not simply adapting global formulas. Instead, they are designing products that respond directly to the region’s climate, skin tones and cultural preferences. From lightweight, heat‑resistant foundations to hair care tailored for humidity and texture diversity, these brands are solving problems that...
Blade in or brave the Friday afternoon traffic? It’s Memorial Day Weekend — cue the annual debate over the best way to beat the summer crowds out east. As the New York social scene prepares to decamp for the warmer months ahead, here’s a look at what’s new — and what not to miss — in the Hamptons this summer. Where to Stay… Out in Montauk, LDV Hospitality is opening Barlume Beach Montauk, following the opening of LDV at The Maidstone in 2024. Overlooking Montauk Harbor, Barlume Beach offers 19 guest rooms, a beach club, marina and restaurant, and a new location of its flagship Manhattan Mediterranean restaurant. Nearby, the former Sunset Montauk has been reimagined as Hotel Corduroy, a 29-room boutique hotel designed to reflect the area’s surf scene. The hotel will also offer guests private beach access to the nearby Sunset Beach. Moving north, Baron’s Cove has been transformed as Faraway Sag Harbor. Opening in June, the wate...