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Is J. Crew Fixed?

Eliza Cohen, a 29-year-old retail and marketing specialist who now lives in Austin, has a deep connection with J. Crew. She grew up in New England and as an adult visited its stores frequently — three times per fiscal quarter — and from 2009 to 2012 spent around $150 each visit. But that changed around 2013, when J. Crew was knee-deep in fashion with a capital “F,” and started releasing collaborative product with designers like Sophia Webster, who produced a line of shoes with the company that retailed from $320 up to $695. By then Cohen was fed up and decided to pen “How to Fix J. Crew,” an open letter to Mickey Drexler, the company’s chairman and former chief executive officer, with a list of suggestions on how to turn around the brand. But J. Crew is currently trying to win her (and other customers) back. Drexler was succeeded by James Brett and former president and creative director Jenna Lyons is no longer involved. Numbers are showing signs of hope. The company reported this week that adjusted earnings before interest, taxes, depreciation and amortization, which it considers the best barometer of performance, in the fourth quarter increased $13.1 million, or 25 percent, to

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