Procter & Gamble Debuts Hair-care Line for Black Women

Procter & Gamble is bringing its long-running My Black Is Beautiful platform to life with a product line. The My Black Is Beautiful brand is to launch in nearly all Sally Beauty doors in the U.S. — around 3,700 doors — with a collection of five products designed specifically for black women with very curly and coil-y hair textures. The brand is a result of a yearlong incubation project within P&G, with product ideas crowdsourced from social media. The product assortment is infused with a proprietary formula called Golden Milk, comprised of natural ingredients such as coconut milk, turmeric, ginger, honey and coconut oil. Products include the Hydrating Shampoo, $11.99; Fortifying Conditioner, $11.99; Tangle Slayer Conditioning Creams for type-three curls and type-four curls, $12.99 each, and Intense Recovery Treatment, $12.99. This the first product line P&G has designed specifically for black women with very textured and curly hair types. Pantene Gold Series was launched in 2017, though its products focused more on hydration and nourishment, rather than curl treatments. The product line is an extension of the company’s My Black Is Beautiful initiative, which was started in 2006 by a group of black women within P&G, aiming to spark a broader dialogue around black

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