Finances Remain Top of Mind for the American Voter

As November gets closer, a new report conducted by Credit Karma reveals money-related issues are top of mind for voters, compounded by recent financial strains of the pandemic. “Between the pandemic, historic unemployment numbers and rising economic uncertainty, it’s no surprise many Americans are starting to see how their vote directly impacts their finances,” said Kenneth Lin, founder and chief executive officer of Credit Karma. “With over one in three people saying their financial situation has worsened since the start of the pandemic, we know that people are thinking long term about what their vote means for their financial stability. Economic recovery is the top issue driving voters to the polls this year.” Beyond playing a huge role in deciding if they will vote, the survey found financial situations are also contributing to how Americans will vote in the election. Nearly 40 percent of respondents told Credit Karma that finances will be the primary driver behind why they will vote this year while 25 percent said current financial situations will cause them to change how they typically vote. In fact, respondents said an economic recovery was the top issue as they considered voting, followed by health-care reform, racial injustice, human rights and taxes. At

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