The Evolution of Silicon Valley Chic

The tech industry might be upping its fashion game, but that doesn’t mean the sector’s hoodies, jeans and sneakers are going anywhere. They’re evolving — anchoring an expanding Silicon Valley style palette. While hardly rating on the style Richter scale, the ultra-casual hoodie and jeans combo is the iconic Bay Area look for the digital age. And there is good reason for that. Within those loose, baggy outlines lie familiarity and casual comfort that don’t distract from the work at hand and perhaps a rejection of the notion of growing up (or what growing up used to mean and how it was signified to previous generations). The hoodie acts as both uniform and blankie. “The T-shirts, hoodies, jeans — you still see a lot of that, especially with coders and engineers,” said one tech contractor who works in Silicon Valley. “They’re really proud of where they work, so there’s a lot of company logos.” And whatever cat fights and rivalries heat up among the giants, he doesn’t see it extend to staffers’ closets. “There are a lot of Ts from other companies,” he said. “There’s no hesitation to wear those at all.” The style choices might well be an extension of the sector’s broader psyche. In the

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