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Influence Peddler: Can Anny Fan Make It in America?

SHANGHAI — Anny Fan wants to be the first homegrown Chinese influencer to make it in the U.S. Fan currently has 4 million followers on Weibo as well as more than 300,000 followers on WeChat, and has long-term partnerships with international fashion brands such as Louis Vuitton, Hermès, Chanel, Fendi, Tod’s, Bottega Veneta, Prada and Miu Miu in her home country of China. She has now signed a deal with Society Management, a talent management company specializing in fashion, beauty, pop culture and digital media, which represents the likes of Adriana Lima, Liu Wen and Kendall Jenner. The new signing with Society Management, and her plans to expand her sphere of influence to the U.S. market, is not only a milestone in her own career but also a big step for Chinese-born influencers, who have typically found it harder to forge an international following. China’s marketplace is highly segmented, with geographic regions varying widely in everything from average population age to climate to disposable income levels. It is a country bubbling with excitement, where the “China Dream” is quite possibly even more intoxicating than the “American Dream.” Fan’s personal brand plays into this. She trades in aspirational posts: a big city girl done good. “I am not

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