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First Insight Expands Platform, Identifies Key Benefits for Retailers

Solution firm First Insight is homing in on seamless automation and integration with its latest iteration of its Voice of Customer Analytics platform that includes Insight Connect API, digital line reviews and risky product alerts. The firm said enhancements build on its solution that enables automation of processes and full integration into pricing and planning solutions, which is focused on delivering scalable key benefits to streamline workflows and increase financial returns. Greg Petro, ceo of First Insight, said the firm “works with hundreds of companies in different product categories across the globe, and through our work we’ve developed an understanding of what key benefits can be leveraged to reduce friction and streamline workflow to deliver significant and measurable results.” Enhanced capabilities include integration with product development and enterprise systems, which means that its Voice of Customer Analytics solution can easily integrate with a company’s complete digital ecosystem of solutions, ranging from CAD and PLM systems to business intelligence, pricing and planning platforms. Its Insight Connect advanced application programming interface will enable businesses to automate their insight setup and results access to achieve a more scalable process with a more streamlined workflow, the company said. Its Insight Suite platform can “now reduce nearly all friction points in

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