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PayPal Introduces a Buy Now, Pay Later Program

According to new research by Forrester, which evaluated alternative payment acceptance from 100 leading retailers, 88 percent of retailers now accept at least one digital payment method and 26 percent offer an installment payment plan. Within those retailers, 83 percent of Forrester’s evaluated retailers accept PayPal. Extending its suite of pay later solutions, PayPal has just announced a new interest-free, buy now, pay later installment payment solution. Called Pay in 4, the payment option will be available in U.S. consumers’ PayPal wallet allowing consumers to use Pay in 4 with most retailers. Retailers may also choose to integrate the feature on the product page at no additional cost. “In today’s challenging retail and economic environment, merchants are looking for trusted ways to help drive average order values and conversion, without taking on additional costs,” said Doug Bland, senior vice president, global credit at PayPal. “At the same time, consumers are looking for more flexible and responsible ways to pay, especially online. With Pay in 4, we’re building on our history as the originator in the buy now, pay later space, coupled with PayPal’s trust and ubiquity, to enable a responsible and flexible way for consumers to shop while providing merchants with a tool that helps drive sales, loyalty and customer choice.” Notably, PayPal currently has

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