Skip to main content

Ulta Beauty Adds Skin Care to Address Crepey Skin

Ulta Beauty is truly hitting on all market segments. Next month, the powerhouse retailer will add Crepe Erase, a brand targeted at wrinkly and crepey looking skin, to all of its stores. This marks the first retail exposure to the brand launched via infomercials. Adding the line for maturing women comes on the heels of Ulta stocking the buzzy ColourPop brand that was also once only available online and snapped up by a younger demographic. The move of direct-to-consumer beauty lines into retail doors illustrates the importance of reaching shoppers in a variety of avenues. Ulta Beauty, in fact, also stocks two other direct-to-consumer lines that gained traction via TV over the past few years — Cindy Crawford’s Meaningful Beauty and Proactiv. Endorsed by actress Jane Seymour, Crepe Erase entered the market in the beginning of 2016 designed to help women deal with skin that resembles crepe paper caused by the depletion of collagen and elastin. “It is a huge market,” said Laura Lum, senior vice president of brand marketing and retail at Guthy|Renker, which markets the brand. “It is almost every woman over the age of 50 and you think you can throw some moisturizer on, but that doesn’t fix it. Many

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2ouGRth
Labels:

Comments

Post a Comment

Popular posts from this blog

Michael Urie Is in His Dreamy Era

“It’s been a dreamy couple of years,” says Michael Urie on a Friday afternoon phone call, just hours before a performance of his latest Broadway show “Once Upon a Mattress” at the Hudson Theatre. These dreamy years have also been busy ones for the star, who rose to fame for his role as Marc St. James on the sitcom “Ugly Betty.” Now, Urie stars in the hit Apple TV dramedy “Shrinking” alongside Harrison Ford and Jason Segel — season two premieres Oct. 16. He has also taken the stage by storm over the past couple of years, starring in Broadway’s revival of “Spamalot” and now the revival of “Once Upon a Mattress,” which also had a stint at New York City Center in the winter. While both shows feature Urie in showstopping musical numbers, he never considered himself to be “very musical.”  Michael Urie in “Once Upon a Mattress.” “Doing a musical at all, it’s still a pinch me thing,” he says. “I fell in love with theater because of musicals…[but singing] didn’t come naturally to me.”  Urie con
Post a Comment
Read more

Louise Redknapp wows fans with seductive lingerie snap

Louise Redknapp has wowed fans on social media. Credit: Getty The singer and songwriter has left fans gobsmacked with a gorgeous new snap that she posted to her social media. Taking to her Instagram account, Louise shared a striking photo with her nearly 700,000 followers that shows her modelling a set of barely there lingerie. Wearing a nudey peach lacy bra with a see-through mesh pair of matching briefs, the former Eternal singer lay on a hotel-style bed giving a sultry look to the camera. View this post on Instagram Saturday night out… just kidding I’m in my PJs 🤍 A post shared by Louise Redknapp (@louiseredknapp) on Nov 9, 2019 at 11:42am PST With muted smokey eye makeup and a subtle glow on her cheeks, the mum-of-two cut a seductive figure with her sultry getup. Joking in her caption that she was enjoying a night out earlier on in the weekend, the mum-of-two, who used to be married to former England footballer Jamie Redkn
Post a Comment
Read more

Olivia Attwood admits she did Love Island for fame as her name is thrown into the mix to replace Caroline Flack

She was with Chris Hughes for seven months after finding love on the show, but Olivia Attwood has revealed it wasn't love she was looking for on Love Island. The reality TV star – who has since appeared on TOWIE and Celebs Go Dating – has been the first to admit on Instagram that she went into the villa to get famous. Replying to a fan who suggested she went on the show for fame, Olivia candidly replied, “No s**t sherlock”. The revelation comes just days after her name was thrown into the mix to replace Caroline Flack on Love Island’s spin-off show, After Sun, following the news that Caroline was stepping down from series 6. READ MORE CELEBRITY NEWS An insider told Mail Online, “Olivia starred on Love Island in 2017 – she knows exactly what the Islanders will be going through. “Olivia has really proven herself as a TV star. Since making a name for herself she’s worked on a number of shows including Crackin’ On, Celebs Go Dating and TOWIE, as well as appearing as a guest
Post a Comment
Read more