Skip to main content

Ulta Beauty Adds Skin Care to Address Crepey Skin

Ulta Beauty is truly hitting on all market segments. Next month, the powerhouse retailer will add Crepe Erase, a brand targeted at wrinkly and crepey looking skin, to all of its stores. This marks the first retail exposure to the brand launched via infomercials. Adding the line for maturing women comes on the heels of Ulta stocking the buzzy ColourPop brand that was also once only available online and snapped up by a younger demographic. The move of direct-to-consumer beauty lines into retail doors illustrates the importance of reaching shoppers in a variety of avenues. Ulta Beauty, in fact, also stocks two other direct-to-consumer lines that gained traction via TV over the past few years — Cindy Crawford’s Meaningful Beauty and Proactiv. Endorsed by actress Jane Seymour, Crepe Erase entered the market in the beginning of 2016 designed to help women deal with skin that resembles crepe paper caused by the depletion of collagen and elastin. “It is a huge market,” said Laura Lum, senior vice president of brand marketing and retail at Guthy|Renker, which markets the brand. “It is almost every woman over the age of 50 and you think you can throw some moisturizer on, but that doesn’t fix it. Many

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2ouGRth

Comments

Popular posts from this blog

Michael Urie Is in His Dreamy Era

“It’s been a dreamy couple of years,” says Michael Urie on a Friday afternoon phone call, just hours before a performance of his latest Broadway show “Once Upon a Mattress” at the Hudson Theatre. These dreamy years have also been busy ones for the star, who rose to fame for his role as Marc St. James on the sitcom “Ugly Betty.” Now, Urie stars in the hit Apple TV dramedy “Shrinking” alongside Harrison Ford and Jason Segel — season two premieres Oct. 16. He has also taken the stage by storm over the past couple of years, starring in Broadway’s revival of “Spamalot” and now the revival of “Once Upon a Mattress,” which also had a stint at New York City Center in the winter. While both shows feature Urie in showstopping musical numbers, he never considered himself to be “very musical.”  Michael Urie in “Once Upon a Mattress.” “Doing a musical at all, it’s still a pinch me thing,” he says. “I fell in love with theater because of musicals…[but singing] didn’t come naturally to me.” ...

Prince Harry Returns to London With His Signature Style for the Invictus Games Foundation 10th Anniversary

Prince Harry returned to London on Tuesday and Wednesday for events celebrating the 10th anniversary of The Invictus Games Foundation. The Duke of Sussex is the patron of the Invictus Games, a multisport event for wounded, injured and ill servicemen and women launched in March 2014. On Tuesday, Prince Harry was joined by journalist Louise Minchin, entrepreneur Sir Keith Mills and more for a panel conversation titled “Realizing a Global Community.” For the occasion, the British royal family member kept his business attire approachable, opting for a gray suit and white button-down shirt with the top few buttons undone. Louise Minchin and Prince Harry The Duke of Sussex’s conversation with panelists highlighted the global impact the Invictus Games have had since their inception 10 years ago. Prince Harry was also on hand for another event on Wednesday. Prince Harry The Duke of Sussex attended The Invictus Games Foundation 10th Anniversary Service at St. Paul’s Cathedral on Wednesday, ...

The 12 Best Sunscreens for Acne-prone Skin, According to Dermatologists

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. If you deal with acne, odds are that you think twice before applying anything new on your skin — forbid the wrong serum, moisturizer, or makeup primer causes a flare up. Sunscreen is a non-negotiable in all skin care routines, and the very best sunscreens for acne-prone skin types will keep your skin calm and covered this season. Regardless of your skin type, tone, or texture, sunscreen is vital for preventing skin cancer, hyperpigmentation, and fine lines and wrinkles. In fact, daily use of a facial sunscreen with a minimum SPF 15 may reduce your risk of developing melanoma, the most serious form of skin cancer, by a whopping 50 percent, according to a 2011 randomized controlled trial published in the Journal of Clinical Oncology. Though most dermatologists agree that SPF 30 is the sweet spot for everyday coverage — particularly in the summer, when t...