Details of Groupe Galeries Lafayette’s Champs-Elysées Flagship Teased at Hyères Festival

SHOP TALK: A store design by an experimental architect — Denmark’s Bjarke Ingels — who has never before worked on a retail project; Instagram-friendly features and a team of sales assistants — “exciting personalities” embracing the “new Parisian” — trained to engage with customers on a seamless journey around the store. Even the fitting rooms will have something to say. Those were some of the details from Groupe Galeries Lafayette’s soon-to-open Avenue des Champs-Elysées flagship shared by Nadia Dhouib and Clara Cornet — respectively the site’s general manager and creative and merchandising director — during a talk at the Hyères International Festival of Fashion and Photography on Friday. The 97,000-square-foot store, which represents around one-tenth of the Galeries Lafayette Boulevard Haussmann mothership, or the equivalent of one floor, is set to open at the end of the year in a former bank building on the famed avenue. Don’t expect any screens, though. “We spent so many hours and months thinking about the technology aspect and came to the conclusion that we don’t want any screens. People don’t go to a store to play with screens, but we did think about digitizing the staff and helping them to have this attitude of a concierge or personal stylist, giving

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