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EXCLUSIVE: Karl Lagerfeld, ModelCo Team Up on Makeup Line

PARIS — Karl Lagerfeld is no stranger to color cosmetics — he’s long used them to shade his dreamy illustrations. Now the designer has teamed with Australian beauty company ModelCo for his latest collaboration. The Karl Lagerfeld + ModelCo limited-edition makeup line, with more than 50 units, is set to launch globally on May 14. Lagerfeld allowed that putting makeup on sketches is “very different than working on a makeup collection as a product. The technical part I don’t know about; I only know the aesthetic part.” Asked about the target customer, he said, “This collection is done for people of any age who may like it — also young people who know more about makeup than all of us.” Pier Paolo Righi, chief executive officer of Karl Lagerfeld, lauded ModelCo as a “creative and innovative company, with a team that thinks out of the box. They are very connected with a Millennial audience and deeply grounded in fashion. At the same time, ModelCo resonated with the iconic, playful DNA at the heart of Karl Lagerfeld. This helped to bring this project to life, creatively, in the product palette we developed together. We felt that these attributes made them a perfect match with what

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