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Scott Jameson Joins Carbon38 as Chief Operating Officer

Carbon38 has hired Scott Jameson as chief operating officer, overseeing operations, finance, retail and strategy. The post is a new one for the e-commerce company that specializes in what it calls “performance fashion.” Jameson is based in Carbon38’s Culver City, Calif., headquarters and reports to Katie Warner Johnson, Carbon38 cofounder and chief executive officer. Carbon38 is one of several tech-centric activewear brands vying for market share in the increasingly crowded market with Outdoor Voices, Bandier and Fabletics among the others. Most recently, Jameson served as chief operating officer and chief financial officer at The Collected Group, home of the Joie, Equipment and Current Elliot labels. After Jameson exited the company in November, The Collected Group’s ceo James Miller took on Jameson’s former responsibilities, according to a company spokeswoman. Jameson said he aims to bring “some process and structure” to Carbon38, as in listing the 10 biggest initiatives that are going on in the company and building the working teams, meeting and documents among other things. “We have so much data and information that we’ve gathered from Day One in this company. We’re spending a lot of time culling that information to really try to understand the customer better to segment them in certain

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