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SeaVees Opens First Flagship in Santa Barbara

Sneaker brand SeaVees is putting down retail roots in Santa Barbara as part of a revival of the fire- and flood-ravaged area that includes the recent opening of Rick Caruso’s Rosewood Miramar Beach resort with its Goop Sundries shop, and this summer the return of a revamped San Ysidro Ranch. The 1,800-square-foot space, on the site of a former surf shop at 24 Mason Street, is in the up-and-coming arts district known as the Funk Zone. Echoing the area’s sun-and-sand lifestyle, it has a tin roof, concrete floor, antique barn wood fixtures and longboards propped against the wall. The store features the brand’s full assortment of canvas sneakers for men, women and kids, $68 to $178, including styles that are part of a recent collaboration with Hoffman, maker of Magnum P.I.’s iconic Hawaiian shirt, and a limited-edition, numbered shoe to mark the store’s opening. There’s also a curated assortment of SoCal merch, including Apolis “Santa Barbara” tote bags, Camp Collection Ts, and vintage OP shorts from chief executive officer and chief designer Steven Tiller’s personal collection. The flagship is the first for the brand, which has 300 retail accounts, Nordstrom being the largest, and is a culmination of Tiller’s California dream to

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