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Bernard Chaus Inc. Re-brands as BCI Brands

Bernard Chaus Inc. has officially re-branded itself as BCI Brands, with the introduction of a new web site and brand collateral. The change aligns with the repurchase in October of all shares by Ariel Chaus from The Camuto Group. Chaus’ full ownership of the company and subsequent re-branding aims to preserve and acknowledge the apparel firm’s history, while continuing with its multibranded wholesale business and the fall launch of a direct-to-consumer label. Over the years, Chaus has evolved from its namesake brand to multiple national lifestyle labels, which include Chaus, Vince Camuto, 1. State, CeCe and Cynthia Steffe. “Our goal at BCI Brands is to continue to build upon our solid foundation that has withstood the ever-changing industry,” said Ariel Chaus, chief executive officer of BCI Brands. “While many apparel companies have failed, become tired, or gone downstream, we have seen success by staying relevant, being quicker than our competition, maintaining price integrity, and adapting to current trends, which we believe positions us for continued growth.” Chaus declined to discuss the soon-to-be-launched direct-to-consumer lifestyle brand, but said details will be revealed shortly. BCI Brands also has taken on multiple private-label businesses with Dillard’s, he said. BCI Brands’ wholesale business accounts for more than $400 million

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