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The Efficiency of Reverse Logistics: Inside Yerdle’s Warehouse

Yerdle may be the tech and logistics platform behind the scenes powering the resale programs of Eileen Fisher, Patagonia, Rei, Arc’teryx and Taylor Stitch, but Andy Ruben, chief executive officer and founder of Yerdle, is anything but quiet about his predictions of the resale market’s trajectory. Prior to founding the end-to-end tech and logistics platform, Ruben worked for Walmart, first in food and consumables private brands. Approaching sustainability from a product level, he improved product design, spearheaded online grocery and developed the strategy for all the stores and walmart.com. Ruben’s product-focused obsession reoriented once he ventured to the west coast, continuing his work with Walmart — on the crux of the sharing economy — witnessing pioneers such as Uber, Lyft and Airbnb utilizing “idle capacity.” “I talk to players who would have looked at me like I have three heads 12 months ago,” said Ruben, noting that the resale shift is happening for many reasons — while agreeing with near certainty that apparel resale is undergoing its “mainstreaming moment” this year. Today, it’s unclear whether Ruben’s fervor is rooted in his latest obsession of actionizing idle closet capacity or by a more palpable hunger for nudging secondhand marketplaces into second position. “Consumers are lazy,

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