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Is Africa Luxury’s Next Golden Continent?

MARRAKECH — From Beyoncé wearing Senegalese label Tongoro in her “Spirit” video to Naomi Campbell hitting the catwalk at Arise Fashion Week in Lagos, African fashion is basking in the spotlight. For the first time, two African designers — South Africa’s Thebe Magugu and Nigeria’s Kenneth Ize — are among the finalists for the LVMH Prize for Young Designers, whose winner will be revealed on Sept. 4. With Instagram abolishing borders, countless other labels are breaking out and finding a global audience. “Internet opened Africa to the world,” said Adama Ndiaye, the designer behind the Adama Paris label and founder of Dakar Fashion Week in Senegal and Black Fashion Week events worldwide. “The girl from Kigali is watching me, and she’s watching Beyoncé, she’s watching Isabel Marant, so there’s no border anymore.” View this post on Instagram #Beyonce X #Tongoro • Scealed in time 🖤🔐✨ #Spirit #TheLionKing #MadeInAfrica #StyledByZerinaAkers A post shared by Tongoro (@tongorostudio) on Jul 17, 2019 at 1:45am PDT That increasingly global perspective, fostered by social media, is making African designs more desirable to overseas audiences, she believes. “The image Africa is now giving to the world is a new Africa, and it’s something that Europe or America can

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