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EXCLUSIVE: Thrive Causemetics to be Sold at Ulta Beauty

For the first time, direct-to-consumer brand Thrive Causemetics will be sold IRL. In partnership with Ulta Beauty, a limited capsule collection will be available inside select locations from Dec. 1 through the holiday season. “I think it’s really important to note that this is an in-store only partnership,” shared founder Karissa Bodnar. With a net worth of $275 million, the 30-year-old made Forbes’ list of America’s self-made women this year. “We are not going away from direct consumer. One of the things I’m so proud of is that we are the fastest growing, profitable direct-to-consumer beauty brand. We are growing faster than ever.” Bodnar, who started the color cosmetics and skin-care brand from her kitchen in a one-bedroom apartment in Seattle about 4 years ago, attributes the growth to her loyal customers, a community cultivated online that she calls the “thrive tribe.” Now developed in Los Angeles, Bodnar started the “clean” beauty company, which is vegan, cruelty-free, paraben-free and sulfate-free, after a friend died of a rare form of cancer. As hinted in the name, the brand’s ethos is about giving back; for every product purchased, Thrive Causemetics donates an item to one of their hundreds of “giving partners to help a

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