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Exclusive: Past Becomes Present With Volvita Fashion App

PARIS — Forget resale. The latest tech-driven start-up allows fashion fans the possibility to revive items from past collections. Volvita, which will let people peruse a library of fashion brands’ previous and current collections, curate sharable playlists of favorite pieces and preorder garments that might be remade, is the brainchild of cofounders Christina Grammenos and Christian Drappi. The concept has a sustainable angle since producing an exact number of preordered garments leads to no overstock — overproduction being one of fashion’s dirtiest secrets. Grammenos, Volvita’s chief executive officer, was previously general manager of influencer marketing platform Tribe Dynamics, received an MBA from Harvard Business School and was a business planner at Miramax. Drappi was a software engineer at Tribe Dynamics and is now Volvita’s chief technical officer. Jad Boutros, cofounder and ceo of TerraTrue and former chief security officer of Snap Inc.; Veronika Kapustina, practitioner in residence at the London School of Economics’ Marshall Institute; Nicole Shanahan, founder and ceo of ClearAccesIP, and AbdulAziz AlRashed invested in the recent funding round. Christian Drappi  Courtesy Photo Monies will be used to help Volvita, a mobile application, launch a pilot with a few undisclosed brands in January. The app is meant to broaden consumers’ fashion choices and tap into their wish

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