Skip to main content

Gen Z Wants Two-way Communication With Brands, Product Co-creation

Gen Z is on track to be the largest, best educated, most financially powerful and diverse generation, according Lizzy Eisenberg, director of market development for Afterpay, who shared stats about the consumer segment aged 4 to 24. “Many are super young and haven’t come into their spending power yet, but they are still spending $143 billion today,” she said, noting that some of that is their parents’ money, but that most of her research tracked consumers ages 16 to 24, who have their own money. Key takeaways from the buy-now, pay-later platform’s demographic findings are that more than 50 percent of Gen Z identify as multiracial, and they are socially conscious, with 77 percent willing to pay more for environmentally friendly product. These digital natives have short attention spans — just eight seconds compared to Millennials’ 15 seconds — and they are spending three hours a day on social media. When it comes to content, they prefer video. “Think sight, sound and motion when it comes to storytelling,” said Eisenberg, noting that TikTok is a platform that brands looking to engage Gen Z should focus on, as well as YouTube, which 85 percent of today’s teens use. When it comes to shopping, Gen Z

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2qJLO5y
Labels:

Comments

Post a Comment

Popular posts from this blog

The 12 Best Floral Delivery Services to Easily Order Christmas Flowers Online

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Few gift ideas have stood the test of time quite like a stunning bouquet of flowers filled with a variety of lush, blooming florals along with sprigs of complimentary greenery. Sending an arrangement of flowers is everyone’s favorite go-to gift idea to spread love on Mother’s Day, a birthday, anniversary, to say thanks, or simply show appreciation for someone special in your life. And at this time of year, sending flowers makes for an always-cherished holiday gift as well. Although fresh bouquets won’t last forever, they’re a heartwarming gift. “Flowers are something that makes everyone smile,” says Emily Reifel, director of social events at The Plaza Hotel in New York City. “With flowers, you don’t have to do anything. It’s easy — it comes, it’s beautiful, and the recipient just gets to enjoy the beauty of it. There’s no work on their end at all.” We’ve ...
Post a Comment
Read more

Kobe Bryant and wife ‘had deal to never fly in helicopter together’

The basketball star and his daughter tragically died in a helicopter crash this week Kobe Bryant and his 13-year-old daughter Gianna both tragically died in a helicopter crash this week. And, while the NBA basketball player would regularly use helicopters to travel around Los Angeles, his wife Vanessa Bryant had previously agreed to never fly with him. A source told PEOPLE: “He and Vanessa had a deal that they would never fly on a helicopter together.” They added that Kobe “only” flew in helicopters with pilot Ara Zobayan , who was among the seven others killed in the crash, alongside Kobe and Gianna. READ MORE CELEBRITY NEWS Kobe and Gianna are survived by Vanessa, and their other daughters Natalia , Bianka , and Capri , who was only born in June last year. Kobe previously revealed he began using helicopters while he still played for the Los Angeles Lakers because bad traffic meant he was missing quality time with his family. He told Alex Rodriguez in 2018: “I was sittin...
Post a Comment
Read more

Nike’s P-6000 Sneaker Will Be Your Best Fall Investment for Retro-Inspired Style and Everyday Comfort

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. We said what we said: 2025 is the year of the retro Nike sneaker, confirming fashion insiders’ quest for hearty doses of nostalgia when it comes to what they’re putting on their feet this fall. But it doesn’t take a thorough examination of the iconic brand’s “New & Featured” section to get a firmer understanding of the Y2K-inspired sneakers style-savvy shoppers are gravitating to these days; instead, a trip down memory lane (precisely six years back) to the release of the Nike P-6000 style in particular is the first step to grasping how and why it became one of the leading retro runners of the year. Taking on the best traits of Nike’s early aughts releases — specifically the Pegasus 2006 and Pegasus 25 — it’s not exactly the kind of low-profile, slim-fit sneaker that’s been gracing the street styles of everyone from Jennifer Lawrence to Gigi ...
Post a Comment
Read more