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Facebook Talks Frictionless Future…and Privacy?

Facebook’s Sofia Grundman started her talk with the one topic people can’t stop talking about, when it comes to her company: privacy. The impulse to address the hot-button issue is natural, given the heightened interest in how Facebook treats user data — even if the subject’s not really part of her purview as fashion client lead at Facebook and Instagram. Nonetheless, she explained what the company has been up to. “We know that protecting people’s information is incredibly important. Privacy is incredibly important. That is why protecting your information is the single most important thing that we do at Facebook,” she said. “In fact, we’ve allocated 30,000 people — 30,000 heads — that are focused specifically on privacy and keeping bad actors off of our platforms,” she said, adding that the tech giant recently issued an update that lets people see which apps and web sites share their activity, so they can potentially shut them down. While it makes sense to clear away a high-profile issue before moving on, the tech talk was actually an apt intro for a session on retail’s need to create seamless experiences. Because what underpins those efforts, Grundman explained, is technology. She pointed to mobile, in particular, as the great

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