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Madhappy Leaps Into Aspen on a Cloud of Positivity

Madhappy’s brand of streetwear and optimism, along with its commitment to continuing the discussion about mental heath, has arrived in Aspen, which is a pretty positive place to begin with. This is Madhappy’s third pop-up shop in the high-end winter vacation spot. “Aspen became part of the brand DNA in a lot of ways. We got a good, interesting deal when we opened in old Boogies,” said Madhappy cofounder Joshua Sitt, referring to the previous incarnations at Boogies Diner, a popular eatery that closed in 2015. “We’re now at Hunter and Hyman across from Christian Louboutin and Oliver Peoples. This is our best design and buildout.” The Aspen pop-up, which will operate through Jan. 7, has a minimalistic aesthetic with products displayed like art in a gallery, a 20-foot U-shaped couch, appropriately upholstered in plaid fabric, Akari Noguchi light fixtures, and arched doorways that reflect the mountains surrounding the store. This is Madhappy’s 11th pop-up, or experiential store, and includes a Madhappy wall, which is a blank canvas for shoppers to share what makes them “mad happy.” “It’s the simplest thing,” Sitt said. “It’s an engaging, fun way to get people to start to think about what makes them happy. “We continue to

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