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Extend Taps Rob Pfeifer as Chief Revenue Officer

Former chief revenue officer and chief financial officer of Affirm, Rob Pfeifer, has joined Extend, the extended warranty start-up that works with digital retailers, as chief revenue officer. The API-first solution company confirmed the appointment and said Pfeifer will “be adapting the playbook he used to grow Affirm into the giant it is today to help Extend grow to become the ‘Apple Care of Everything.’” His appointment is effective immediately. The appointment quickly follows Extend’s announcement that it has secured $16.4 million in funding and “acquired assets related to administration of warranty programs in the United States from Affinity Insurance Services Inc.” “We have very ambitious goals for 2020 after exceeding all our expectations in 2019,” said Woodrow Levin, chief executive officer at Extend. “Having Rob driving sales operations, which he did for Affirm, one of the hottest alternative financing companies, is massive. We’re looking forward to tapping into his knowledge and experience as we take Extend to the next level.” During his seven-year tenure at Affirm, Pfeifer held multiple leadership positions including chief risk officer, chief revenue officer and saw the company grow seven to 700 employees. “Extend is targeting a segment of the industry that has historically never had a customer-friendly product and

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