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Technology, Innovation, Partnerships Power Fashion Apparel Market

Amid consumer demands for greater sustainability as well as improved fit, comfort and performance, the textile industry responded with a variety of innovations in 2019, which will start to be seen in spring and fall 2020 collections. Dovetailing with these efforts are technology providers that are offering various solutions to help companies better manage supply chains and sourcing aimed at creating more circular economies. Companies are also forging partnerships to meet these new demands. This past fall, for example, Cone Denim and Jeanologia said they teamed to make denim more sustainable. The partnership involves Cone Denim tapping Jeanologia’s eco-responsible denim manufacturing process — which requires less water and energy as well as reducing the chemicals used in production and product finishing. Cone Denim is showcasing the innovations in its spring 2020 collection. Steve Maggard, president of Cone Denim, said leveraging Jeanologia’s capabilities is “opening new possibilities to bring together eco-friendly manufacturing with creative fabric innovation.” Maggard said the partnership aligns with the company’s 2025 sustainability goals, which include “responsible manufacturing.” The goals were unveiled earlier this year, and are part of the company’s ongoing work to cut water use and greenhouse gas emissions. Other sustainability partners of Cone Denim include Lenzing (Tencel), Repreve and

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