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Informa Markets Fashion Sets Date for Sourcing, Launches Digital Version

Informa Markets Fashion has set a date for Sourcing at MAGIC while announcing the launch of a sourcing and supply chain digital trade event to convene international buyers and suppliers. The company said the digital trade event for Sourcing at MAGIC and Footwear Sourcing will run Sept. 15 through Dec. 15. “Aligning with this three-month digital trade event, Sourcing at MAGIC will also host a Made in the USA-focused physical event in Las Vegas from Sept. 30, 2020 to Oct. 2, 2020,” Informa Markets Fashion said in a statement this week. The digital trade show aims to “give sourcing professionals, designers and production teams access to Sourcing at MAGIC’s established international community of global manufacturers, suppliers, and service providers, online,” organizers said, adding that attendees will be able to “intuitively browse the digital marketplace through various search filter options in an easy-to-use platform designed with the fashion sourcing and supply chain professional in mind.” For vendors using the online platform, they can customize their profiles and “connect with attendees through integrated video conferencing and direct messaging.” The digital platform also allows them to access data analytic reports. “Like its physical counterpart, Sourcing at MAGIC’s digital trade event will feature expert-driven exclusive content and

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