Cartier’s Love and Juste Un Clou: Five Things You Didn’t Know About the Iconic Collections

Famed French jeweler Cartier has reached deep into its archive and worked with publisher Assouline to create a coffee table tome “Cipullo: Making Jewelry Modern.” It’s a survey of Aldo Cipullo, creator of both the Love and Juste Un Clou collections, two iconic expressions of the maison, and year after year its bestsellers. In advance of the book’s debut, the French house held a conversation on Zoom with the book’s author, award-winning journalist and jewelry historian Vivienne Becker, Cartier’s Pierre Rainero and Aldo’s bother Renato Cipullo. Here are five things we learned about the infamous Love and Juste Un Clou collections: Cartier’s Love bracelet. Courtesy 1. It’s All About New York City Cartier has had a store in NYC for over 100 years and according to his brother, Aldo Cipullo was transfixed with the modernity of the city. Wearing jewelry every day was a very modern idea for the late ’70s when the collections were born — and foreign to the Old World jewelry of Europe where pieces came out for events and occasions only. The idea helped shape Cipullo’s intention that Love and Juste Un Clou be part of everyday wear. An ad from the ’70s for Cartier’s Love bracelet. Courtesy 2. Mundane to Modern Cipullo

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