PTC’s FlexPLM Now Enables Automatic Optimization of 3D Assets

With merchants and brands increasing investments to align with digitalization strategies, efforts are being thwarted by a variety of compatibility issues. For example, 3D assets that are being used for supply chain collaborations “are unsuited to use elsewhere” or are “being stored in incompatible file formats and different, disconnected data sources,” noted PTC in a statement today, adding that file sizes of these 3D assets “are so large that their use in product development and sales and marketing scenarios is hindered without extensive manual rework.” By way of a solution, PTC has teamed up with VNTANA “to empower retail, apparel, footwear, and accessories companies to seamlessly scale their use of 3D in product design, development, and downstream consumer experiences,” the companies said. PTC’s FlexPLM now enables automatic optimization of 3D assets “by leveraging VNTANA’s patented algorithms, making it significantly easier to use and collaborate with those assets than previously possible,” PTC noted. Bill Brewster, senior vice president and general manager of PTC’s Retail Business Unit, explained the impetus by this new solution. He said as e-commerce has been bolstered by the global pandemic (as consumers turned up the dial on online shopping), the supply chain has experienced disruptions that have “created an acute

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