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Open Concept

When Nordstrom opened its West 57th street New York City flagship store in October 2019, Manhattanites welcomed its arrival with open arms. With the women’s retail space spanning 320,000 square feet of retail space on seven levels and the men’s store spanning an additional 47,000 square feet on three levels just across the street, the NYC flagship represents the biggest and best statement of the brand and the largest single-project investment in Nordstrom history. To provide a customer journey unlike any other, the store itself creates an experience that is responsive and reflective of its customers, featuring a waveform glass façade for an interactive viewing experience for shoppers inside the store and those looking in at street level, effectively connecting the shopping experience to the energetic city. But more than a retail space for the carefully curated products that Nordstrom provides its customers, the retailer’s Manhattan flagship was designed to create and foster emotional connections via various experiences and services. The environment lends itself to create a sense of discovery, encouraging customers to navigate easily and find new brands and emerging designers at Nordstrom’s ever-evolving concept pop-ups that are made to change. Here, Chris Wanlass, Vice President and General Manager for Nordstrom in New

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