Skip to main content

SEE.MAS Offers A Fresh Take On Modest Fashion

SEE.MAS is a ready-to-wear fashion brand that was launched in 2018 and aimed at the Saudi market, offering “modern and practical” apparel that is carefully tailored to fit the shape and lifestyle of women in the region. The brand was chosen by the Saudi Fashion Commission to participate in the Saudi 100 Brands program and is now positioning itself for an international expansion. Here, Her Highness Princess Nouf bint Bander Al-Saud, founder of the company, talks to WWD about the brand’s attributes and target customers as well as what informs its designs. WWD: When was the brand founded? And what was the impetus behind launching it? Her Highness Princess Nouf bint Bander Al-Saud: We started in 2018 with a need I witnessed and experienced personally — focusing on women’s body shapes and improving sizing. I enjoy fashion and am inspired by many different brands, but shopping here can be frustrating as our market is often heavily stereotyped and segmented. I wanted great fitting garments in high-end fabrics that represented my aesthetic and lifestyle. WWD: How would you describe the SEE.MAS design aesthetic? Is it a form of “modest fashion?” N.B.A-S.: Thoughtful, premium, minimal. I wanted beautifully made garments that evoke the duality of approachable luxury, simple and

Follow WWD on Twitter or become a fan on Facebook.



from WWDWWD https://ift.tt/3iivTmq
Labels:

Comments

Post a Comment

Popular posts from this blog

Michael Urie Is in His Dreamy Era

“It’s been a dreamy couple of years,” says Michael Urie on a Friday afternoon phone call, just hours before a performance of his latest Broadway show “Once Upon a Mattress” at the Hudson Theatre. These dreamy years have also been busy ones for the star, who rose to fame for his role as Marc St. James on the sitcom “Ugly Betty.” Now, Urie stars in the hit Apple TV dramedy “Shrinking” alongside Harrison Ford and Jason Segel — season two premieres Oct. 16. He has also taken the stage by storm over the past couple of years, starring in Broadway’s revival of “Spamalot” and now the revival of “Once Upon a Mattress,” which also had a stint at New York City Center in the winter. While both shows feature Urie in showstopping musical numbers, he never considered himself to be “very musical.”  Michael Urie in “Once Upon a Mattress.” “Doing a musical at all, it’s still a pinch me thing,” he says. “I fell in love with theater because of musicals…[but singing] didn’t come naturally to me.”  Urie con
Post a Comment
Read more

Louise Redknapp wows fans with seductive lingerie snap

Louise Redknapp has wowed fans on social media. Credit: Getty The singer and songwriter has left fans gobsmacked with a gorgeous new snap that she posted to her social media. Taking to her Instagram account, Louise shared a striking photo with her nearly 700,000 followers that shows her modelling a set of barely there lingerie. Wearing a nudey peach lacy bra with a see-through mesh pair of matching briefs, the former Eternal singer lay on a hotel-style bed giving a sultry look to the camera. View this post on Instagram Saturday night out… just kidding I’m in my PJs 🤍 A post shared by Louise Redknapp (@louiseredknapp) on Nov 9, 2019 at 11:42am PST With muted smokey eye makeup and a subtle glow on her cheeks, the mum-of-two cut a seductive figure with her sultry getup. Joking in her caption that she was enjoying a night out earlier on in the weekend, the mum-of-two, who used to be married to former England footballer Jamie Redkn
Post a Comment
Read more

Olivia Attwood admits she did Love Island for fame as her name is thrown into the mix to replace Caroline Flack

She was with Chris Hughes for seven months after finding love on the show, but Olivia Attwood has revealed it wasn't love she was looking for on Love Island. The reality TV star – who has since appeared on TOWIE and Celebs Go Dating – has been the first to admit on Instagram that she went into the villa to get famous. Replying to a fan who suggested she went on the show for fame, Olivia candidly replied, “No s**t sherlock”. The revelation comes just days after her name was thrown into the mix to replace Caroline Flack on Love Island’s spin-off show, After Sun, following the news that Caroline was stepping down from series 6. READ MORE CELEBRITY NEWS An insider told Mail Online, “Olivia starred on Love Island in 2017 – she knows exactly what the Islanders will be going through. “Olivia has really proven herself as a TV star. Since making a name for herself she’s worked on a number of shows including Crackin’ On, Celebs Go Dating and TOWIE, as well as appearing as a guest
Post a Comment
Read more