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Conscious Fashion Campaign Rolls Out Next Phase With Billboard

Organizers of the Conscious Fashion Campaign launched its next phase with the seven-story-high Nasdaq billboard in Times Square touting the message: “Are you a woman social entrepreneur transforming fashion for people and the planet? This billboard belongs to you.” The goal of this phase is “to amplify the visibility of women social entrepreneurs transforming the fashion industry,” the organization said of the campaign, adding that it is being done in collaboration with the United Nations Office for Partnerships and the PVBLIC Foundation. Organizers described this phase as a “new direction of the Conscious Fashion Campaign” that “amplifies the advertising representation of women social entrepreneurs transforming the fashion industry by showcasing their work in global billboards and digital campaigns.” The Conscious Fashion Campaign said research shows that women receive just 25 percent of global news features and the group “aims to change this and plans to start by placing fashion-focused women social entrepreneurs at the center of the narrative as they support the advancement of the Sustainable Development Goals,” which include “17 urgent calls to action that address the most critical issues of our time.” This phase of the campaign includes the formation of an advisory committee of media representatives and conscious fashion advocates “who

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