If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. There’s nothing that pulls your look together quite like red lipstick. But its power is not just superficial. Makeup, and specifically lipstick, has been scientifically shown to improve your mood (no wonder lipstick sales soared during the pandemic) and make you feel more assertive (in fact, a crimson pout has been synonymous with empowerment since the Suffragettes movement). But before you swipe on one of the best red lipsticks, you’ll want to find your perfect shade and learn the most foolproof way to apply it. The different shades of red lipstick Red lipstick shades can technically include thousands of variations, but are often placed in three main categories: Warm: Warm red lipsticks tend to be orangey-red hues, and traditionally looks gorgeous on those with golden and warm skin tones. Cool: Blue-toned red lipsticks naturally flatter those with cool skin tones (which usually have pink or red undertones). Neutral: Also called “universal reds,” neutral red lipsticks tend to wear well across many skin tones, says Terri Bryant, celebrity makeup artist and founder of Guide Beauty. What to consider to find your perfect red lipstick You can choose your perfect
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