The 30 Best Women’s Underwear Styles to Feel Comfortable All Day Long

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. The best underwear makes all the difference. The wrong fit, fabric or style can not only leave you incredibly uncomfortable for the day, but it can also disrupt the flow of your entire outfit (who among us hasn’t fallen victim to visible panty lines, digging elastic and seams that ride?). But with a rising number of style options and brands entering the space, shopping for underwear today can be overwhelming. You’re probably already familiar with well-known brands like Calvin Klein, Commando and Victoria’s Secret, but a rising crop of Gen Z-loved brands like Parade and Savage X Fenty are shaking up the underwear space with extended size ranges, innovative designs and more inclusive marketing. Plus, the growing boom of period underwear shows no signs of slowing down, with brands like Knix and Thinx debuting inventive fabrics designed to be fully leakproof for menstruation and beyond. In fact, the rise of period underwear has led to industry-wide changes for all women’s underwear — with comfort now taking precedence. “We’ve seen a big shift towards comfortable fabrics that feel like second skin as well

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