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The 15 Best Hair Masks for Smoother, Softer, and More Manageable Hair

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. As anyone with curly hair knows, a hair mask is far more than just a nice-to-have addition to your routine. In fact, the best hair masks can offer a variety of benefits for nearly every hair type and concern. “Hair masks add moisture to refresh and strengthen your hair, keep it soft and shiny, and help reverse any damage from heat styling tools, like a hair dryer, or color treatments,” says Rae Ann Coto, colorist at Fekkai Soho. Not only is using a hair mask worthwhile for maintenance on a weekly basis — or even more often, if you have the time — but using a hair mask can also be game-changing ahead of a big event, such as a wedding. That’s because the best hair masks can target specific concerns, be it frizz, dryness, or breakage, says Chicago-based celebrity hairstylist Alex Brown. The only hard part? Trying to choose just one. Here’s how to choose the best hair mask for you, plus how to make the most of it. What is a Hair Mask? A hair mask is a creamy, leave-in formula

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