Experiencing oily or acne-prone skin? There’s a face serum for that. Have sensitive skin and blemishes? There’s a serum for that, too. Wanting to soothe and heal old acne spots? Yep, that serum exists. No matter your skin type or focus, there is an acne-focused serum waiting for you. What Is a Face Serum and What Does it Do to Your Face? “In the most basic sense, a face serum is any product with a gel or lotion consistency that has a high concentration of active ingredients,” says beloved skin care expert and founder of her eponymous brand, Renée Rouleau. “They contain the highest concentration of active ingredients and have smaller molecules for faster penetration,” adds renowned celebrity esthetician Joanna Czech. What makes a serum so effective is the potential for big results because of the high concentration of ingredients. “There are a plethora of serums for different skin concerns and types, formulated to clear blemishes, smooth wrinkles and calm sensitivity,” says Rouleau. “Because of the actives included in serums, they’re very high-performing and can deliver great results when added into your skincare routine.” Interestingly enough, they’re a fairly recent invention, too. “When I first became an esthetician in 1989, there were no
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