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TikTok Is Obsessed With Banana Republic’s Vida Tote Bag — Here’s Why.

There are many mantras in fashion, but one that speaks volumes is “never underestimate the power of a good designer handbag.” While we, fashion editors, live and breathe this saying, TikTok also believes in the exact wise words because of the number of times purses go viral. While most of these viral bags come from heritage brands — and there’s nothing wrong with that — it’s refreshing to come across one that’s a tote bag, reasonably priced, well-made, and from a brand that hasn’t ever had an “It-bag.” Luckily, Banana Republic’s Vida Bag has recently garnered approval from social media users, and we’re here for it. The Vida Bag has already amassed 26.4M views on TikTok, and it isn’t hard to understand why. This roomy hold-all fits comfortably over the shoulder, has an adjustable strap, dark gold hardware with an enlarged buckle, contrast stitching, interior pockets with zip closure, two interior card pockets, and, best of all, is made in Italy. Although the price tag, which ranges from $400 to $650 depending on size and material, can be controversial for a Banana Republic offering, this bag delivers the same minimalist luxury design for those who desire The Row’s look for less.  Banana

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