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Ralph Lauren Launched a Pink Pony Oxford Shirt in Support of Breast Cancer Awareness Month

Luxury fashion house Ralph Lauren is continuing its fight against cancer in style. Its Pink Pony campaign — the global initiative dedicated to cancer care and prevention, supports programs for research, screenings, early diagnosis, treatment, education, and patient navigation — has taken flight with multilayered marketing activations and consumer experiences. However, this year is special because Ralph Lauren launched a Pink Pony Oxford Shirt to advance its ongoing efforts. This white button-down is fitted to standard men’s sizing; however, it’s also for women who are looking to achieve a laid-back, borrowed-from-the-boys look. It’s great to wear for your return to the office, but it also goes beyond office-appropriate attire. Think: a tailored button-up paired with baggy jeans and designer sneakers, or experimenting with an oversized version as a dress, accessorized with your favorite knee-high boots. Other products from the activation include the Pink Pony Fleece Hoodie and Pink Pony Cashmere Pony from previous collections, and the complete line ranges from $5 to $298. The company will donate 100% of the purchase price from the sale of the new Pink Pony Oxford Shirt and Pink Pony Fleece Hoodie and 25% of the purchase price from the sale of the new Pink Pony

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