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Cariuma’s New Pantone Viva Magenta Shoes Add the Perfect Pop of Color to Any Outfit

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. For the fifth consecutive year, Brazilian shoe brand Cariuma has been named Pantone’s footwear partner for its 2023 Color of the Year with a limited-edition collection of Cariuma’s top-selling styles in Viva Magenta Pantone 18-1750. This new color symbolizes excitement and joy and looks toward the future with optimism. “As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” Leatrice Eiseman, the executive director of the Pantone Color Institute, said in a statement. “Pantone 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” This unique color was chosen to inspire self-expression, allowing individuals to explore and be accepted for exactly who they feel they are. Thus, it’s a great color for minimalists and maximalists alike to experiment with and adopt in their style, from fashion and beauty to home decor. It’s a rich jewel-tone shade that compliments

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