If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. When Makeup by Mario launches a new product, expectations are high and waitlists are long. After all, the brand is the brain child of makeup artist Mario Dedivanovic, who Kim Kardashian keeps on speed dial. Makeup by Mario’s MoistureGlow Plumping Lip Color hit shelves this March, and our WWD Shop editors have thoroughly tested the hybrid lip product in the month since its debut to share an honest testing review. At first glance, the Plumping Lip Color looks like any liquid lipstick. But true to Dedivanovic’s careful attention to detail and inventive artistry, the product is a multitasker — and not in a ‘Jack of all trades, master of none’ kind of way. It can stand in for the best lip balms, lipsticks, and lip stains, all in one tube. TikTok users are loving it, with the lip color receiving over 5 million views on the app to date. I put Makeup by Mario’s P...