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The ‘Selfish Season’ Shopping List

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Have you been selfish lately? Probably not. The emerging wellness movement redefines the very definition of “selfish” with cognizant, continuous actions that encompass self-care and self-discovery. Its impact exceeds a few mere moments of cucumber-concealed bliss and a eucalyptus sheet mask Band-Aid solution. When unplugging is impossible and an “Eat, Pray, Love”-style sabbatical is simply out of the question, it’s imperative to create your own road map to recharge your internal battery, reignite your passions, and restore a strong sense of self in your everyday life. It’s time to enter your “Selfish Season.” “Self-care is not selfish, in spite of the ‘Selfish Season’ label,” says psychologist and director of the Media Psychology Research Center, Dr. Pamela Rutledge. “Self-care means taking care of yourself so you can be healthy and well, care for others, and have the physical and mental energy to do all things you want to do.” According to a September 2022 McKinsey report, about 50 percent of U.S. consumers say wellness is a top priority in their daily lives, with more than an estimated $450 billion spent on wellness products

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