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Sephora True Religion Camille Rose and More Brands Celebrating Juneteenth2023

Although it was declared a federal holiday just two years ago, Juneteenth has been celebrated by many Black families for generations.  As the longest-running African American holiday in the country, the symbolic date, June 19, represents the emancipation of enslaved people in the U.S. With the holiday finally getting the wider recognition it deserves, brands are starting to conceptualize ways to honor it respectfully, whether that be creating exclusive products that speak to Juneteenth’s history or donating money to organizations that support the Black community. Though corporate messaging around the holiday has dampened since last year, here, WWD lists some of the brands making efforts to celebrate Juneteenth in 2023. Read on for more. Sephora Sephora has prepared a number of social content plans for the Juneteenth holiday. Among them is a TikTok and IG Reels project with the brand’s beauty director Myiesha Sewell, along with Hyper Skin founder Desiree Verdejo, Eadem cofounder Alice Lin Glover and Christina Funke Tegbe, the chief executive officer of 54 Thrones. Sephora will also post social media content following equity advisers Brittany Packnett Cunningham and Dr. David Johns as they talk about how to find Black joy on Juneteenth. True Religion True Religion has joined forces with Still Rising Corp. for its

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