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Consumer Focus Takes Hold at SIL

PARIS — The sense of a renewal was tangible at the recent Salon International de la Lingerie and Interfilière trade shows here, with heritage brands visibly shifting to a more consumer-oriented discourse and a strong focus on offering solutions for retailers seeking to boost their business in what remains a difficult market. The events, which ran from Jan. 20-22 at Porte de Versailles, both saw slight upticks in visitor numbers, according to show organizer Eurovet, which no longer discloses traffic data. Premium and VIP visitors were up 12 percent at SIL and 5 percent at Interfilière, Eurovet said. “The energy is incredible,” said first-time visitor Gloria Barrigan, owner of Alberta, Canada-based Night Owl Lingerie. “We’re seeing the high-end collections we are looking for, which we don’t see in North America anymore,” she commented. French lingerie and hosiery sales fell 2.5 percent to 2.95 billion euros last year, according to IFM data sourced from Kantar Worldpanel, a decline principally attributed to changing consumption patterns and the growth of online, with department stores, mass distribution, independent and multibrand retailers all losing market share. According to estimates, meanwhile, the global lingerie market was flat in 2017. In such a context, communicating a strong brand identity and offering differentiation

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