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New Michael Kors Chatbot Wants to Talk Up Smartwatches

Michael Kors has a new tech up its sleeve: On Tuesday, the fashion brand unveiled a chatbot to help users navigate its Access Sofie smartwatch. Available through Facebook Messenger and Google Assistant, the bot caters to current and potential owners of the connected timepiece. The experience features campaign video clips that show what the device can do in everyday settings, style inspiration through a selection of user-generated content, and shopping information, so customers can pick up a new smartwatch or a band for an existing one. Once a selection is made, they can purchase right there in the chat or get store details on where to buy. Aside from previous experiments, the company considers this release its first chatbot, and it’s capable of navigating some of the nuances involved in customer service or sales. Think going over an assortment of product and customization options, offering guided setup for new owners, and information on how to get the most out of these arm gadgets. It’s also equipped with information from a list of frequently asked questions, but if it encounters issues it cannot address, the tech can hand off to a customer service representative. For the Facebook chatbot, Michael Kors will offer QR codes

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