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Cover Girl Teams With Allure on YouTube Series

Cover Girl is searching for its next brand ambassador — and consumers can view the process via a YouTube series. The Coty Inc.-owned brand teamed with Allure magazine and Zenith on the six-episode series, called Allure Incubator, to identify the newest member of the Cover Girl Collective, Cover Girl’s group of influencer brand ambassadors. Allure Incubator features a group of five beauty influencers who are put through a sequence of beauty and brand-building challenges. Their efforts will be critiqued at the end of each episode by a rotating panel of judges, anchored by Allure editor in chief Michelle Lee and senior vice president of Cover Girl Ukonwa Ojo. Hosted by model Jasmine Sanders — also known as @golden_barbie — guest judges include Rebecca Minkoff, celebrity makeup artist Beau Nelson, influencer Dulce Candy, Cover Girl collective member Ellarie Noel, Coty Consumer Beauty and Cover Girl’s vice president of influencer marketing Laura Brinker, and model and influencer Amanda Steele. The winner will join the Cover Girl Collective. Competing for the open spot in the Collective are influencers Rebekah Aladdin (@rebekahaladdin), Bethany Fae (@BethanyFaee), Thania Gonzalez (@thaniasbeauty), Ivy Kungu (@ivykungu) and Kenneth Senegal (@heflawless). Allure editors chose the contestants out of a nationwide pool

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