LONDON — Secoo, China’s largest online luxury platform and the Nasdaq-quoted firm, has named Giulia Costantini managing director Europe, with responsibility for all aspects of operation in the region, the company said Tuesday. Costantini, who has already taken up her role, is charged with developing brand awareness, forming partnerships with luxury brands and retailers, deepening relationships with existing partners and expanding Secoo’s presence in Milan, London and Paris. She will also support group-wide strategic communications outside China. She reports to Eric Chan, chief executive officer of Secoo Luxe. She previously held senior positions at Polo Ralph Lauren Corp., Goyard, Rocco Forte Hotels, Philips and most recently Sotheby’s, where she was global head of branding, advertising and loyalty. “As we write the next chapter in Secoo, we continue to add exceptionally strong leaders with the vision, passion and talent to grow our company. Giulia brings a fresh perspective and wealth of experience to Secoo,” said Chan. Secoo is China’s largest premium e-commerce platform, as measured by gross merchandise volume in 2016, according to Frost & Sullivan, the corporate consulting firm. It was listed on Nasdaq last year, and has a market capitalization of $713 million. Its online platform includes secoo.com and mobile applications, while it also has off-line “experience centers,”
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