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Uno de 50 Maps Out Expansion

Uno de 50 wants to be a citizen of the world. With retail sales of $100 million in 2018, the Madrid-based jewelry brand is in the midst of an international growth spurt focused on three key countries: China, Russia and Mexico. “We’re starting a very ambitious three-year plan,” said Javier Gala, Uno de 50’s global chief executive officer. “We’re evaluating every opportunity that comes through.” Earlier this month, the company opened a store in Shanghai and will launch a unit in Beijing, followed by a third opening in March at an as-yet-undisclosed location. The brand expects to have 30 to 40 points of sale in China in the next five years. “We’re on Tmall and Alibaba in China,” Gala said. “China is very important, not only because of the sales inside the country, but because the Chinese are global shoppers. We’re in Rome, Milan and London, and the Chinese customers are there.” Gala said the brand’s European distribution is “perfect for the next three years.” Uno de 50 plans to open 12 locations in Russia, in addition to seven existing units, and will unveil five in-store concessions at El Palacio de Hierro, the premium department store in Mexico City. “It’s a first step,” Gala said.

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