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Influence Peddler: Sylvia Gani Teams With BH for First Makeup Collab

Beauty influencer Sylvia Gani has landed her first product collaboration: The Los Angeles-based Canadian makeup guru has created a palette with BH Cosmetics. “I was thinking, like, if there was one palette that I had to pick for the rest of my life and I couldn’t use anything else, what shades would I need and want?” Gani said. Sylvia Gani’s BH Cosmetics eye shadow palette contains 22 shades.  She went for a solid amount of neutral “transition shades” plus a few “wearable” bold colors — burgundy, blue, black and purple — and two highlighters. The palette launches Dec. 5 and will be sold exclusively on BH’s web site for $24. Gani, who has amassed about 3 million followers across YouTube and Instagram, anticipates that the collaboration will resonate with her mostly young (“pre-teen to 24”), mostly female audience. “Actually, my first eye shadow palette that I bought for myself was BH Cosmetics,” Gani said. “It’s kind of full circle now.…My audience has always responded well to BH products because they’re good quality and affordable. “Even when I built my freelance kit when I was first starting out, obviously I didn’t have a lot of money, so I used a lot of BH products and they were

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