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Eloquii Pops Up With a Manhattan ‘Lab’

Eloquii, the plus-size online vertical retailer that was acquired by Walmart Inc. this fall, unveiled on Wednesday its first pop-up shop in Manhattan, a 2,500-square-foot space at 120 Wooster Street in SoHo. Mariah Chase, Eloquii’s chief executive officer, declined to address whether the brand will eventually be sold on Jet.com or walmart.com. “We’re focused on what we’re doing right now,” she said. “We’ll certainly look at the Walmart portfolio and say, ‘Does this make sense?’ We’re hunkering down and executing the business. “We hope the [pop-up shop] will be a dry run to a permanent store,” Chase said. “New York is our biggest market in terms of how much revenue it contributes. It delivers the most revenue versus any other geography. We have an office here. It’s the fashion capital. We need to be in New York, and we want to be in New York.” The Wooster Street location will be Eloquii’s first true street address, Chase said, adding, “We’ve been at Easton Town Center in Columbus, Ohio, and other malls. We’re excited to be on the street and that the opportunity is in Manhattan.” A permanent store in New York could be in the offing for 2019. The brand will use the SoHo pop-up to

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